Pages, URLs and assets
Existing pages, files, forms and important inbound routes are mapped before decisions are made.
Website redesign
Move the website forward without starting blindly.
A redesign should preserve useful content and hard-won signals while fixing unclear structure, dated presentation and weak enquiry paths.
When a redesign is useful
Change the system, not just the surface.
A redesign is appropriate when the current website no longer reflects the business, makes important services hard to find, performs poorly on mobile or creates uncertainty about what happens after an enquiry.
If the current site already works well, targeted improvements may be more sensible than a rebuild. Novalure confirms that before recommending scope.
Redesign scope
What is reviewed before the new site is built.
A safe redesign starts with an inventory—not a blank canvas.
Keep, improve or retire
Useful material is retained, weak duplication is consolidated and missing decision information is identified.
Navigation and enquiries
The new structure is based on customer questions, service priorities and the actions the business can actually support.
Redirect mapping
Changed or retired public URLs receive an agreed redirect destination instead of disappearing at launch.
Responsive rebuild
The approved direction is implemented across current screen sizes and checked against the confirmed scope.
Managed handover
The live website moves into the agreed care plan so the technical layer and form route stay owned.
See managed care ↗Relaunch safeguards
A redesign should not create a trail of broken doors.
Before launch, Novalure checks the agreed redirect map, canonicals, sitemap, important internal links and enquiry route. Search position and traffic cannot be guaranteed, but avoidable migration mistakes can be reduced.
Before: crawlable URL and content inventory.
At launch: redirects, canonicals and forms checked.
After: priority routes and delivery rechecked.
Always: changes documented within the agreed scope.
Redesign questions
What clients usually need to know.
Will every old page be copied?
Not automatically. Each page should have a purpose. Valuable content is retained or improved; duplication and obsolete material can be consolidated with an agreed redirect.
Can the current domain stay in place?
Yes. The domain remains yours. A redesign can launch on the existing domain once access, DNS and the release plan are agreed.
Can you preserve current rankings?
No provider can guarantee that. Careful URL mapping, content review and technical checks reduce avoidable risk, but search engines decide crawling, indexing and ranking.
How is a redesign priced?
The fixed packages provide a starting frame. Migration complexity, copy, integrations and the number of retained or rebuilt pages are confirmed in writing before work begins.
Start with what the current website gets right—and wrong.
Share the URL and the business change behind the redesign.